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Live Shows, Theme Parks: New Cirque du Soleil Park Explores These Intersections
Date:2014-12-11   Views:1211

智汇环球主题乐园公司专注于主题乐园,提供专业的主题乐园策划、主题乐园规划、主题乐园运营管理等服务,竭诚为主题乐园开发提供一站式全程解决方案

Can the masters of live show design seamlessly translate that vision into a theme park format? We’re about to find out. The Cirque du Soleil franchise is partnering with Latin American resort developer Grupo Vidanta on a Cirque du Soleil theme park that will be situated on Mexico’s Pacific coast, in Nuevo Vallarta which is within 15 minutes of vacation hotspot Puerto Vallarta.

Details of the park are still emerging, but it’s been described as an “immersive entertainment experience.” It’s expected to open sometime in 2018. While the touring company is known for their popular live style shows that build on fantasy and acrobatics, it will be their first foray into something of this scale. Yet it marks a recent trend for the company, which has also announced a partnership with Club Med to create Club Med Creatives. These resorts will feature hands-on lessons in skills and experiences like juggling, aerial silk, and more, inspired by the shows performers. They’ve also planned to expand the format of their shows with the introduction of Joya, a dinner and show experience on the Mexican Riviera. Clearly, Cirque is growing. But why is it targeting the theme park environment?

“Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity,” Cirque’s founder, Guy Laliberte, said in the official announcement.

According to what’s been released so far, the theme park will feature themed areas similar to the traditional “lands” seen in many other parks. Each area will be anchored around a storyline, which will be performed by Cirque artists. Preliminary sketches have been released to the public and include the Village of the Sun and the Village of the Moon. Other areas might include a water park, a nature park, and a large outdoor area that seats up to 5,000 guests for nightly performances.

What can fans reasonably expect? Our guess is that the theme park will have several features. The overall design and theming will no doubt derive from the whimsical, fantasy worlds that Cirque brings to life in their shows. With a striking attention to detail, the physical park will no doubt be a gorgeous feast for the eyes. The plans that have been released already point to the integration of Cirque performers, which could be a major differentiator. In a way, we can almost imagine a park with the aesthetic of Les Machines de L’lle, yet more interactive with a focus on people rather than machines.

Two big questions loom. The first is: how will the Cirque experience translate to rides, if at all? Can we expect attractions in the familiar format – roller coasters, dark rides, and so forth – that have been influenced in story and design by the Cirque world? Or will the theme park focus on creating a whole different kind of experience, as yet to be determined? Interactive stories with performers are highly engaging, but how can they work at the theme park scale? More traditional rides will keep people busy, help manage the flow of foot traffic, and meet the expectations of regular theme park goers.

The second question focuses on how the live show format itself translates to the theme park venue. Nightly performances are sure to be a hit. What’s more interesting is how the live performances will feed into the theming of the individual sections. Will these be mini-performances scattered throughout the day to offer smaller shows for people to attend? Or is there the potential for greater interactivity and audience engagement? Only time will tell. We’re interested to see what direction the Cirque park takes, and what mark it will leave on the theme park world.

智汇环球主题乐园公司专注于主题乐园,提供专业的主题乐园策划、主题乐园规划、主题乐园运营管理等服务,竭诚为主题乐园开发提供一站式全程解决方案

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